Type Title Author Views today
Story André Lejeune, CEO Selligent: “CRM is increasingly becoming more marketing-oriented” editor 17
Story Gartner’s three steps to create a succesful CRM strategy Manu De Ros 16
Story Forrester’s fundamentals for CRM success Manu De Ros 16
Story “Doing” social versus “being” a social business: on corporate personality J-P De Clerck 9
Story E-mail marketing and lead nurturing: building forms and profiles is like dating J-P De Clerck 8
Story Tips to enhance the collaboration between sales and marketing in a cross-channel world J-P De Clerck 7
Story Why the world’s largest advertiser goes digital and social J-P De Clerck 6
Story The social customer: why sales is not a dirty word and relationships are not enough J-P De Clerck 5
Story Seven tips to grow your e-mail subscriber list J-P De Clerck 5
Story S is for Social Manu De Ros 5
Story Understanding word-of-mouth marketing: 5 reasons why people share brand stories J-P De Clerck 4
Story Marketers don’t think high of social networks for branding and sales leads Jim Ducharme 4
Story Location-based and mobile marketing become big business: your business? J-P De Clerck 4
Story Why you need a blog: blogs are the websites of the social media world J-P De Clerck 4
Story The empowered cross-channel consumer dislikes dynamic pricing practices J-P De Clerck 4
Story Measuring the lead lifecycle in interactive and e-mail marketing J-P De Clerck 4
Story The ten key mobile trends for 2011 J-P De Clerck 4
Story Community-centric marketing: turning customers into company advocates Manu De Ros 4
Story E-mail marketing frequency: survey unveils lack of strategy J-P De Clerck 4
Story Social media and CRM: social CRM and the community-centric marketing model Manu De Ros 4
Story Engagement marketing: owned, earned, and paid media J-P De Clerck 4
Story Lack of a plan shows that businesses struggle with social media marketing J-P De Clerck 3
Story Customer-centricity: models and reasons to calculate the value of the customer life cycle J-P De Clerck 3
Story The coordination of sales and marketing always pays off J-P De Clerck 3
Story Tips to make your e-mail marketing more human Manu De Ros 3