Type Title Author
Story Understanding word-of-mouth marketing: 5 reasons why people share brand stories J-P De Clerck
Story Gartner’s three steps to create a succesful CRM strategy Manu De Ros
Story Lack of a plan shows that businesses struggle with social media marketing J-P De Clerck
Story E-mail marketing and lead nurturing: building forms and profiles is like dating J-P De Clerck
Story Forrester’s fundamentals for CRM success Manu De Ros
Story B2B marketers: give us inbound, social, e-mail, marketing automation and content J-P De Clerck
Story Social CRM and customer-centricity: the social media experts’ point of view Manu De Ros
Story André Lejeune, CEO Selligent: “CRM is increasingly becoming more marketing-oriented” editor
Story Why and how your employees and business can become trusted influencers J-P De Clerck
Story Why the world’s largest advertiser goes digital and social J-P De Clerck
Story “Doing” social versus “being” a social business: on corporate personality J-P De Clerck
Story Brand loyalty is scarce and precious on social and new media: how to earn and keep it J-P De Clerck
Story Seven tips to grow your e-mail subscriber list J-P De Clerck
Story Marketers don’t think high of social networks for branding and sales leads Jim Ducharme
Story Lead generation and nurturing 2.0: bridging the sales and marketing gap J-P De Clerck
Story Customer intelligence: why and how a data-driven business is a customer-centric business J-P De Clerck
Story The ten key mobile trends for 2011 J-P De Clerck
Story S is for Social Manu De Ros
Story Are you a talkable brand? Deeds speak! J-P De Clerck
Story Poll shows consumers ignoring (online) advertising: the need for relevance J-P De Clerck
Story E-mail marketing frequency: survey unveils lack of strategy J-P De Clerck
Story Content marketing: the two goals that matter for your business and one that goes beyond it J-P De Clerck
Story Tips and reasons to personalize your e-mail campaigns J-P De Clerck
Story Integrated e-mail marketing: no one marketing channel has all the fish Manu De Ros
Story Eight tips for corporate blogging (and why businesses benefit from blogging) J-P De Clerck