Apr
22

Does your business calculate the Return on Marketing Investment?

Author: editor

Calculating the ROI of marketing activities is a priority for many marketing managers. The ROI of marketing is calculated in a different way than the ROI within the context of e.g. purchasing a software application. But, just like the ´conventional ROI´, Return on Marketing Investment (sometimes also called Marketing Return on Investment) is a financial parameter.

Return on Marketing Investment, abbreviated ROMI, is firstly a way to forecast in percentages the return of future marketing expenditures. Read more »

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Apr
1

Two UK marketers in five think the best ROI is delivered by CRM

Author: Manu De Ros

According to the Marketing Trends Survey, that was released last year by ‘The Chartered Institute of Marketing’ and conducted by Ipsos MORI, 21% of UK marketers think CRM activities deliver the best Return on Investment.

The ROI benefits of Customer Relationship Management activities are particularly noted among those working in financial services/other services firms (27%), the institute said.

Second highest overall for ROI, is online advertising with 12%, followed by email and public relations (with both 11%). Advertising, excluding of course online that ranked second as we just saw, is seen as delivering the worst ROI with more than two-fifths (22%) of the surveyed marketers rating it as such. Read more »

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