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Marketing multicanal

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Sales 2.0

Why the world’s largest advertiser goes digital and social

The social customer: why sales is not a dirty word and relationships are not enough

Listening to your super-consumers to refine your communication grows sales

Customer-centricity: models and reasons to calculate the value of the customer life cycle

The coordination of sales and marketing always pays off

Why and how your employees and business can become trusted influencers

Lead generation and nurturing 2.0: bridging the sales and marketing gap

Email marketing

Tips to make your e-mail marketing more human

The content relevance must in e-mail marketing

Creating effective and user-friendly e-mail marketing templates

E-mail marketing frequency: survey unveils lack of strategy

Integrated e-mail marketing: no one marketing channel has all the fish

E-mail marketing: is there still a place for rented opt-in lists and co-registration?

Is e-mail the place where all online marketing comes together?

How (not) to use incentives, games, sweepstakes and competitions to grow your e-mail lists

E-mail marketing personalization for long-term relationships and results

E-mail marketing: tips to optimize your subject lines and thus conversion

Marketing ROI

Does your business calculate the Return on Marketing Investment?

Two UK marketers in five think the best ROI is delivered by CRM

Marketing management

The empowered cross-channel consumer dislikes dynamic pricing practices

Remove technology myopia from your marketing philosophy: let the consumer lead the dance

Poll shows consumers ignoring (online) advertising: the need for relevance

Web usage, interaction, trust, influence and marketing trends across Europe

Customer interactions & relationships in the real-time age

Why relevance-based thinking is good for the bottom-line of your business and your customers

Tips to enhance the collaboration between sales and marketing in a cross-channel world

Why businesses managers should have a social media policy (even if they don’t use social media)

The steps involved in setting up a web analytics strategy

Gartner : "marketing has to continue to look at becoming more efficient and cost-effective"

Content marketing

B2B marketers: give us inbound, social, e-mail, marketing automation and content

Eight tips for corporate blogging

Business blogging in a multi-channel and community context

Starting and managing a business blog: organizing the blogging team

Relevant content and the not so lost art of listening

Engagement marketing: owned, earned, and paid media

Content marketing: the two goals that matter for your business and one that goes beyond it

Why you need a blog: blogs are the websites of the social media world

PR 2.0: journalists pick up your tweets and blog posts

Eight tips for corporate blogging (and why businesses benefit from blogging)

Marketing automation

The pivotal role of e-mail and interactive CRM in cross-channel audience analysis

Why nurturing stalled leads is important

E-mail marketing is no longer possible without marketing automation and lead management

Marketing automation and the social network challenge of lead quality and management

Conversion marketing

Seven often made landing page mistakes to avoid

Improving e-mail conversion with segmentation: questions to answer

3 user experiential marketing tips to improve the landing page conversion process

Conversion optimization and testing: just do it

Improving marketing conversion: the cross-channel customer journey perspective

E-mail marketing after the click: 6 consistency and relevancy tips to optimize conversion

Get your business found online: the rising importance of long tail keywords

Improving the conversion of your website and blog using feedback

Measuring the lead lifecycle in interactive and e-mail marketing

Optimizing conversion and the need of integration

Customer relationship management

Five Twitter tips to improve cross-channel customer service

Brand loyalty is scarce and precious on social and new media: how to earn and keep it

A cross-channel marketing view on social CRM and networks: the multi-channel customer

Reasons and tips to improve your customer service

Outsourcing CRM in a customer-controlled digital world: pros and cons

Social CRM and customer-centricity: the social media experts’ point of view

Forrester’s fundamentals for CRM success

Community-centric marketing: turning customers into company advocates

Social media and CRM: social CRM and the community-centric marketing model

André Lejeune, CEO Selligent: “CRM is increasingly becoming more marketing-oriented”

Social media marketing

Marketers don’t think high of social networks for branding and sales leads

Marketing Executives: We Don’t Use Social Media Effectively

Are you a talkable brand? Deeds speak!

S is for Social

Word-of-mouth: why mothers are more responsive to it

Twitter usage statistics: the facts and what to learn from them

The differences between influence and popularity

“Doing” social versus “being” a social business: on corporate personality

Social media relationships matter but don't equal being best best friends

Social media marketing: businesses lack plans and policies

Customer intelligence

Customer analytics: predictive technologies improve the return of marketing and sales

The need for real-time analytics in the multichannel and social media era

Understanding word-of-mouth marketing: 5 reasons why people share brand stories

Online customer intelligence and web analytics in offline situations

Customer intelligence: why and how a data-driven business is a customer-centric business

Analyzing website traffic: the importance of visitor-centric content clusters

Multi-channel marketing

comScore: shift from web-based to mobile e-mail shows need of cross-channel marketing

The full resurrection of email, the importance of online video and more trends

The ten key mobile trends for 2011

Email Insiders Summit: is mobile marketing the magic lamp?

The multichannel urgency: go where your customers are and get integrated now

The nonlinear path to buying in a cross-channel reality

Why word of mouth and e-mail are good friends

Location-based and mobile marketing become big business: your business?

Using social sharing tools in e-mail marketing

Rapid growth for mobile media worldwide: are your customers mobile?