Conversion Marketing forum

Since the first human ancestor used a rock to smash something, we have been blind to the most important rule of technology: it’s not important what technology does, it’s important what we do with it.

Probably five seconds after the first guy put the rock down (thinking it would never be good for anything but smashing) another individual picked up the rock and chucked it at a bird or used it for stone soup, thus inventing another application for it. A long line of innovators then took it one step after another and in all sorts of different directions.

We have innovation because people all see the world a little differently. Oh, we have common views certainly, but each of us has their own perspective which is altered by our life experience and provides us with our own priorities. So, one person doesn’t necessarily see the limitations you may in that rock left lying there. Read more »

Global Web Index researches usage and relevance of social media, web and other digital communication platforms for consumers and brands. Recently Global Web Index researched the behavior of European media users during the past 12 months and presented their findings on the IAB Workshop on European Social Media Trends.

Differences between the more mature market of the US as opposed to certain European countries are easily stated. But do you know about the difference between French and Polish web users? Do you know whether the Dutch are more interactive then the Italians? The research project provides a lot of insight of our neighbors - and ourselves. Read more »

The word ‘relevance’ is omnipresent in marketing literature these days. Of course, it’s a term that can be explained in many ways. I myself use it mostly in the context of ‘valuable’ for the people with which you, as a marketer, interact. Think, for example, of the relevance of the content on your blog for your target group, the relevance of the information in your e-mails, or the relevance of the information that you spread through all kinds of social media.

Almost 40% of British employees criticize their ‘workplace’ on social media platforms like Facebook and Twitter. Furthermore, one in five admit slandering their bosses on them. These are conclusions from a survey done by MyJobGroup.co.uk.

About 60% of the 1000 questioned employees said, they would change what they wrote on their social networking profiles if they knew their boss could read it.

53% of the employees find that their colleagues should be disciplined by their employer if they slander the company on social networking websites.

An important conclusion is that most employees aren’t aware of possible legal consequences when publicly criticizing their company. Furthermore, 70% has no idea whether or not their company has a policy on the subject. Read more »

Last week, Gartner predicted that marketing spending by high tech and telecom providers will increase this year. Despite this good news, the company says that “the economy may never return to their prerecession ways” and that the industry will have to rethink their spending approach. The company calls it "the new normal”.

First some data. Gartner found that 41% of the marketing budgets of the high tech and telecom providers industry will increase this year. 44% will be flat in comparison to last year. Read more »