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‘Seven landing page bloopers’ is a report by US-based landing page specialist 
The recent Conversion Report from 
Recent studies regarding search engine marketing conversion, have shown that many companies are still neglecting their landing pages. For search engine marketing, in particular advertisements via search engines, this can still be understood: many organisations after all do their own search engine advertising and doing so often only look at the advertisements themselves. However, the problem is not only restricted to DIY SEA marketers. Search engine marketers, just like e-mail marketers and other online marketing “specialists” often still forget the importance of the landing page in the conversion process.
Earlier this month Econsultancy published its conversion report. I downloaded it and already highlighted some key takeaways in a few blog posts. This week Econsultancy published yet another 
Everyone who has been involved in conversion optimization exercises, knows what personas are. Traditionally, in conversion marketing, we don’t look at the same kind of personas like for instance in web development. 
The conversion process in e-mail marketing takes place in various stages. The first step obviously is the recipient opening your e-mail. The subject line, the sender and the content all play a significant role here. 
The term ‘long tail’ has since long penetrated search engine marketing. Various studies of large, international companies active in SEM, have indicated for some time that consumers use increasingly longer search terms. 
There exist several tools and techniques, such as A/B Testing and multivariate testing, to improve the conversion and efficiency of your online properties. And with web analytics programs you dispose of a lot of tools and possibilities to improve the ROI of your site, blog or other communication hubs, also from a usability point of view.
In the early days of the Internet, measuring the impact of your online activities was very simple. Those who owned a website were already satisfied if they could monitor how much traffic was being generated, how many pages visitors viewed, and which ones.
Optimizing the conversion of online marketing usually happens by measuring and improving several elements. Testing, measuring, improving, etc is a continuous process, which relates to all parts of the various online marketing activities.
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