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People have more control over how they communicate, look for information and win advice during the buying process and over the choice of interaction channels to do so. Although there are differences between B2B and B2C marketing, the boundaries between both are fading. Indeed, the B2B prospect or client is a human being and consumer and business man (or woman) at the same time. 
So you understand that a blog is a social media hub? That it’s a great way to have a human voice and face instead of a corporate building? You want to start a company blog? Here are some tips to help you engage people and keep then coming back.
Businesses are starting to see that, in order to make what they say and do relevant and valuable for the bottom-line and their (potential) customers, they first of all need to listen to their prospects, customers and communities.
Should it be repeated that blogging is a marvelous way of creating touch points, providing value, receiving feedback and being found. A business with a “human” blog is perceived as a “human” business, simply put. Since many companies don’t blog yet, here are some tips to get started. Because, obviously, there will be hurdles and the overenthusiastic will often find themselves called to order.
“It goes without saying that a business has to get the word out—it’s the rare company that can sit back and wait for the customers to come. But how do you create meaningful marketing content that rises above the self-promotional to connect directly with a target audience?
Owned, earned and paid media are three terms you might come across a lot these days. In fact, if you read marketing blogs, you will come across them all the time. Since this blog is about conversion and conversion is function of user engagement (or, at least, should be), time to take a look at them.
Content has always been king in online marketing. Ask any good email marketer. These days, content is even more important in all forms of interactive marketing. But that does not mean it’s the only thing that matters. Content is crucial but it’s how your business and people use it that truly matters. The context within which content is featured, is essential for the impact of the content on conversion, interaction, reach, engagement and in the end sales.
Social media like Twitter and blogs, just as search engines, still play an important role in information collection. We have always known that this is the case for potential clients during the preparation of their purchases.
Isn’t writing a post about the importance of blogs and giving some tips to make them worthwhile a bit unnecessary in these social media times? Probably, for some. But the fact is that still today many businesses are scared to start a corporate blog.
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