The combination of email marketing and social media is one of the most current topics in the world of email marketing. By adding sharing tools to emails, subscribers can share the email content through their favorite social network.

But the possibilities that come with this integration go way beyond that. We will discuss this matter more often on this blog.

The combination of email marketing with, for instance, mobile channels, social media, CRM, and other forms of marketing, will decide whether or not future email marketers are successful.

By integrating email marketing and social media, you can stimulate the performance of both. That integration is valuable for spreading content and expanding your email list, plus it helps you with building a viral network.

Below you can read some tips:

1) Get to know social networks and the motives of people who use them

In order to know how you can integrate social media in your email marketing campaigns, it is best to start using social media yourself to understand them better. Hence, start using social networks like Twitter, Facebook, etc.

2) Pay extra attention to the content of your emails

When using social networks, people are often busy posting, sending, reading, forwarding, etc. content that they found somewhere else or published themselves. Content is important in email marketing, but if you want your email content being spread further through social networks, you have to make sure that the content is “share-worthy”.

3) Provide sharing tools

We’ve heard of email marketing functions like ‘send to a friend’ for a while, but you’ve also got to add social sharing tools to allow email recipients to share your email content through Twitter, Facebook, etc.

4) Involve the content of your ‘community’

Social media marketing deals with conversations, relevant content, engagement, and communities. You can involve these communities by adding content created by them to your emails.

5) Provide synergies

Create as much synergies as possible between your Twitter account, your Facebook page, etc. and your emails: in your email marketing, don’t merely redirect to pages on your business site, but also to every possibility in which you allow people to ‘follow’ you or to keep in touch with you, regardless of the social medium that you use.