Conversion marketing and interactive CRM specialist Selligent published a white Paper called ‘Is your company ready for interactivity?’, which contains the opinions of hundreds of European managers on the impact of the Internet boom as well as the massive growth of the use of mobile devices that are connected to the Internet on their activaties.

The survey was being conducted by Markess International, and mostly looks at the impact of the digital evolutions in the field of the “customer relations” and customer interactions via digital and mobile channels.The survey identified six different priorities amongst the respondents.

One of them is the evolution in customer relationships and, more specifically, the need to build and maintain customer interactions and relationships whereby companies have to be a lot quicker, clearer, more transparent, as well as more trustful these days.

But most of all, both the speed of the response is crucial in these times of real-time communication and personalized relationships.

There is also a focus on the need to get to know the customers better, and approach them in a consistent and cross-channel way

In the graphic below, you’ll find some business- and client-centric goals of the surveyed managers. More information and stats in the paper.

You can download the paper here.