Tips to make your e-mail marketing more human
Chris Donald of the Inbox Group posted this week at OnlyInfluencers.com with some basic tips on making your online marketing more human. It’s a nice post full of common sense e-mail marketing tips which will not only provide a better experience for your subscribers, but generate more leads and...
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Marketers don’t think high of social networks for branding and sales leads
“It seems we're always in transition and that it's more about trends than it is about what's meaningful.” – Marlee Matlin That insightful quote may well sum up how a lot of marketing people are feeling in today’s cross-channel reality. It seems to me that in my lifetime so much has been in...
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comScore: shift from web-based to mobile e-mail shows need of cross-channel marketing
Traffic to web-based e-mail services has dropped in the past year, down 6% from 153 million in November 2010 compared to a year ago, while people accessing e-mail on mobile devices has risen 36% to 70 million.That’s according to new data from comScore. “Digital communication has evolved rapidly in...
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B2B marketers: give us inbound, social, e-mail, marketing automation and content
People have more control over how they communicate, look for information and win advice during the buying process and over the choice of interaction channels to do so. Although there are differences between B2B and B2C marketing, the boundaries between both are fading. Indeed, the B2B prospect or...
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Marketing Executives: We Don’t Use Social Media Effectively
I can jump into a pool and do the butterfly stroke, but I can be pretty sure I’m not doing it right. I may be in there thrashing away, but good intentions never spared anyone from drowning. That might be a good analogy for companies doing social. Anyone can do it, but are you doing it right? The...
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Eight tips for corporate blogging
So you understand that a blog is a social media hub? That it’s a great way to have a human voice and face instead of a corporate building? You want to start a company blog? Here are some tips to help you engage people and keep then coming back. Look around first How are your competitors doing it...
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Are you a talkable brand? Deeds speak!
It seems to me a mixed blessing when a new way of thinking begins to percolate within the collective consciousness.  It’s good the message is getting through, but you fear it might be corrupted with too many buzz words. Sometimes we get lazy, use the same convenient terms over and over again...
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The empowered cross-channel consumer dislikes dynamic pricing practices
According to a report from ForeSEE Results, online retailers shouldn’t be getting too smug when it comes to grading themselves on their service to online shoppers. The ForeSEE Results report cites pricing as the leading thorn in the side of online shoppers. People are becoming very aware and very...
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S is for Social
There’s nothing quite like an acronym to help one keep focused and stay on track. So, I’ve created one for the word social, as in social media to help you understand what you need to think about when getting into social media marketing. S is for SocializeSeems obvious enough but, what this really...
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Remove technology myopia from your marketing philosophy: let the consumer lead the dance
Since the first human ancestor used a rock to smash something, we have been blind to the most important rule of technology: it’s not important what technology does, it’s important what we do with it. Probably five seconds after the first guy put the rock down (thinking it would never be good for...
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Feb
24

Marketers don’t think high of social networks for branding and sales leads

Author: Jim Ducharme

“It seems we're always in transition and that it's more about trends than it is about what's meaningful.” – Marlee Matlin

That insightful quote may well sum up how a lot of marketing people are feeling in today’s cross-channel reality. It seems to me that in my lifetime so much has been in transition and I’m often feeling nostalgia for a world which may never have actually existed. After all, change is the only constant.

Those of us in social media have to be more sensitive to this and move toward being facilitators rather than evangelists. It’s time to stop promising marketers a place in heaven and start showing them the path to get somewhere. Read more »

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Jan
25

comScore: shift from web-based to mobile e-mail shows need of cross-channel marketing

Author: J-P De Clerck

Traffic to web-based e-mail services has dropped in the past year, down 6% from 153 million in November 2010 compared to a year ago, while people accessing e-mail on mobile devices has risen 36% to 70 million.

That’s according to new data from comScore. “Digital communication has evolved rapidly in the last few years with an ever-increasing number of ways for Internet users to communicate with one another,” said Mark Donovan, comScore senior vice president of mobile. Read more »

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Jan
21

B2B marketers: give us inbound, social, e-mail, marketing automation and content

Author: J-P De Clerck

People have more control over how they communicate, look for information and win advice during the buying process and over the choice of interaction channels to do so. Although there are differences between B2B and B2C marketing, the boundaries between both are fading. Indeed, the B2B prospect or client is a human being and consumer and business man (or woman) at the same time.  
The evolutions in the field of B2B marketing, as MarketingSherpa describes them in a new report, clearly show that people’s changing behavior has an important impact on the way business-to-business companies (should) do marketing. Read more »

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Jan
15

Marketing Executives: We Don’t Use Social Media Effectively

Author: J-P De Clerck

I can jump into a pool and do the butterfly stroke, but I can be pretty sure I’m not doing it right. I may be in there thrashing away, but good intentions never spared anyone from drowning. That might be a good analogy for companies doing social. Anyone can do it, but are you doing it right?

The Harvard Business Review Analytics Services conducted a survey of 2,100 marketing executives about social media and found that only 12 percent believed they were using social media effectively.

That’s a clear indication perhaps that we’ve been a bit too focused on jumping into the pool and not focused enough on learning how to swim. Read more »

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Jan
13

Eight tips for corporate blogging

Author: J-P De Clerck

So you understand that a blog is a social media hub? That it’s a great way to have a human voice and face instead of a corporate building? You want to start a company blog? Here are some tips to help you engage people and keep then coming back.

Look around first

How are your competitors doing it and can you do it better/differently? Just copying what the other folks are doing is a sure way to be lost in the noise. Start off by asking your staff and even your customers what blogs they love and why they love them and then do it better/different. Read more »

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Jan
11

Are you a talkable brand? Deeds speak!

Author: J-P De Clerck

It seems to me a mixed blessing when a new way of thinking begins to percolate within the collective consciousness.  It’s good the message is getting through, but you fear it might be corrupted with too many buzz words. Sometimes we get lazy, use the same convenient terms over and over again and forget to make an effort to explain things. So, in this post I’m keeping it simple and focusing one term worth talking about.

It’s a term I think you might be hearing more of in coming years: “talkable brand” or “narrative brand” and it’s a term I happen to like. Yes, another one of those wonderful marketing buzz terms showcased on countless PowerPoint presentations. There’s a good reason for that too; it’s a core component of good online marketing. Read more »

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Jan
9

The empowered cross-channel consumer dislikes dynamic pricing practices

Author: J-P De Clerck

According to a report from ForeSEE Results, online retailers shouldn’t be getting too smug when it comes to grading themselves on their service to online shoppers. The ForeSEE Results report cites pricing as the leading thorn in the side of online shoppers. People are becoming very aware and very sensitive to dynamic pricing practices of some etailers. Not surprisingly they are not very thrilled about it.

Dynamic pricing is where online retailers monitor purchases and then adjust website pricing on the fly based on what they think they can wring out of shoppers. It seems a losing venture when you consider that most times consumers quickly realize they’ve been taken advantage of simply by doing a little comparison shopping. Read more »

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